News: How to Become an SEO Expert

Home News Photos News Videos News Cartoons News Blogs RSS

Home > Web and IT > How to Become an SEO Expert

How to Become an SEO Expert

Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one's skills quickly wane.

Wednesday, Aug 26, 2009 | 1260 Views | Comments [View/Post]

This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can never know what those designing the search engines are really doing under the hood.

No, it's not rocket science; A more apt analogy would be trying to reverse engineer a UFO that one can only see from afar, the specs of whose propulsion system constantly change.

Do not kid yourself: Becoming a genuine expert in this field is no easy task. In addition to all the knowledge needed, competition can literally be fierce. Your competitors may even actively sabotage you. One mistake can undo months of hard work.

If working on behalf of a client, you had better be darn sure that you keep your methods above board so that you do not get their site exiled to the far reaches of the Internet where it will never be found.

Meanwhile, some of your competitors will be using very underhanded techniques to try to make that happen. Like I said, it's hard to reach Jedi level, and once you do, you have to take care to stay on the bright side of the Force.

If you are in business, it is extremely important to choose the right SEO company or employee.

If you want to become the right SEO company or employee, here are a few suggestions on ways to train yourself (and being self-taught is the only way to do this):

1. Build at least five websites and administer them for at least a year. Keep each one separarate from the others, its own little sanitary petri dish not to be sullied.

2. Go about it scientifically. Test hypotheses rigorously until you have a few bona fide theories. Keep good records and track results. Take special note of changes in search engine behavior and the keywords and descriptions that draw your visitors. Connect those changes to your SEO activities.

3. Learn how to identify effective keywords. Despite what you may have heard, this is not as easy as finding words that are both searched for and non-competitive. It's best to be somewhat intuitive. What keyword combination are potential customers likely to use as opposed to bored or curious web surfers?

About the Author: Chuck Linart works with small to medium-sized companies. He blogs about SEO here. Chuck also wrote this article.


Comment on this article
Guidelines: You must register with a social media account such as Facebook, Twitter, Yahoo, etc. to comment on this story. Click on the "Login" button below to choose your login account of choice. We welcome your thoughts, but this is not an open forum. For the sake of all readers, please refrain from the use of obscenities, personal attacks or racial slurs. All comments must remain on topic and cyber bullying will not be tolerated. All comments are subject to our terms of service. Comments that do not comply may be removed. Repeat offenders will lose commenting privileges.
News Other Language
World News
Movie News
Information
Travel News